Pop Quiz: what does it mean to faire l’autruche, or “do the ostrich?”

Is it A. a groovy 70s dance move, B. a French idiom to say you’re in denial, C. a new way to nap, or D. all of the above

If you picked D, you got it right! …Actually, I don’t know about option A, but I’m sure you can find something like that on youtube. Anyway, let’s focus on B and C for now. See, faire l’autruche is usually a shameful thing to do. Sure, everyone loves to take comfort under a blanket of denial from time to time (so warm, so problem-free!), but “burying your head in the sand” never really gets you anywhere…. except maybe into more trouble. You have to face that stuff head on.

Fortunately, you don’t have to be ashamed to faire l’autruche any longer. Thanks to Kawamura-Ganjavian, a young architecture and design studio in London, those nasty negative connotations can be wiped away with their curious new product, the Ostrich. Currently a kickstarter project (just like Luke Shepard’s NIGHTVISION), the Ostrich,“offers a micro environment in which to take a warm and comfortable power nap at ease. It is neither a pillow nor a cushion, nor a bed, nor a garment, but a bit of each at the same time. Its soothing cave-like interior shelters and isolates our head and hands (mind, senses and body) for a few minutes, without needing to leave our desk.”

Sounds like a party to me. Now, I’ll admit that I can’t really see myself pulling one of these out at work  (I can just imagine the horrified Parisian faces already), but in a slightly more private sphere, I could totally rock this considering how much of a fan I am of naps (and to all of you nay-sayers out there, i’ll be boosting my memory, cognitive skills, creativity, and energy level while you fend off your caffeine jitters and withdrawal headaches). The creators suggest using it in airports, airplanes, libraries, at the office, on the sofa, on the floor, and anywhere in between. They even invite people to take it to the beach or to ski with, although that seems like a bit of a stretch to me.

So what do you think? Would you slip one of these on in public? Or do you think napping like an ostrich is just as shameful as acting like one?


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